1. Content marketing: Creating valuable, informative content that your target audience will find useful can help attract and retain customers. This can include blog posts, social media posts, ebooks, and more.

2. Email marketing: Sending targeted, personalized emails to a list of subscribers can help increase engagement and conversions.

3. Social media marketing: Building a presence on social media platforms can help you reach a wider audience and engage with customers in real-time.

4. Influencer marketing: Partnering with influencers in your industry can help you reach a new audience and increase brand awareness.

5. Paid advertising: Investing in paid advertising, such as Google AdWords or social media ads, can help increase the visibility of your business to a specific target audience.

6. Referral marketing: Encouraging satisfied customers to refer your business to their friends and family can be a highly effective way to attract new customers.

7. Networking: Attending local events and networking with other businesses and professionals can help you make valuable connections and increase awareness of your business.

8. Public relations: Building relationships with journalists and bloggers in your industry can help you earn media coverage, which can be a powerful way to increase visibility for your business.

9. Collaborations and partnerships: Partnering with other businesses or organizations can help you reach a new audience and tap into their existing customer base.

10. Direct mail: Sending targeted direct mail campaigns to potential customers can be an effective way to reach a specific audience and generate leads.

11. Trade shows: Participating in industry trade shows can help you meet potential customers and partners face-to-face.

12. Customer loyalty programs: Implementing a customer loyalty program can help you reward your most loyal customers and encourage repeat business.

It's important to note that the most effective marketing strategy for your small business will depend on your specific industry, target audience, and business goals. It may be helpful to experiment with a variety of marketing tactics to see what works best for your business.